Contributors
Main Presenters
-
Keynote Speaker: Jonathan Sands
Chairman of Brand Identity Consultancy, Elmwood
Jonathan Sands is the Chairman of brand identity consultancy Elmwood, based in Leeds, London, Edinburgh and Melbourne. Jonathan’s work takes him all around the world. In the last two years he has been around the world more than 10 times advising clients and speaking at conferences in France, Holland, Belgium, Japan, Singapore, New Zealand, Mexico, Canada, America, China, Australia and of course back home in the UK. Elmwood’s clients include ASDA (Elmwood have been their lead brand consultancy for over fifteen years), BBC, Durex, The Football Association, McCain, Royal Mail, Nestle and HBOS, to name just a few. In the last five years the consultancy has been the recipient of over 100 national and international design awards including The New York Festival, D&AD and the International Design Effectiveness Awards where Elmwood has won more of these than any other consultancy in the whole history of the awards. In identity, literature and packaging design Elmwood is in the top five for all UK awards. And finally Elmwood is recognised in the UK as one of the best companies to work for in the Sunday Times sponsored best companies scheme.
Jonathan is a former Chairman of the Design Business Association (1995 – 97) a non-executive director of Networking for Industry and a past member of the RSA Council. He is also a current council member of the Design Council where he chairs the skills panel. Jonathan was awarded an Honorary Doctor of Science by Huddersfield University in 2002 for his contribution to the Design Industry.
Outside work, Jonathan is a lover of fast cars, a moderate golfer, a long-suffering Derby County supporter and a proud father of three.
More Information
-
Professor James Woudhuysen
Professor of Forecasting and Innovation at De Montfort University, Leicester, UK
James Woudhuysen is Professor of Forecasting and Innovation at De Montfort University, Leicester. A St Paul’s School scholar and physics graduate, he has a knack of registering trends before other people, and offering counter-intuitive proposals on what to do about those trends. The only things James does not forecast are the weather, the stock market, the horses and your own personal destiny. James has been published in German, Danish, Spanish, Japanese and Chinese. About the future, he has consulted or given keynote speeches for 50 of the world’s top corporations
More Information
-
Andrew Keeble
Director and Founder of Debbie and Andrew’s
Having left school at 15 to work in the USA, I have always been on a mission to “make a million” and have tried pretty much most things from, selling life insurance to fire extinguishers, farming and eventually to my real love of making the “tastiest loveliest most perfect of sausages”.
Debbie and Andrew’s was set up 6 years ago as a farm diversification enterprise and has grown from a small cottage industry to the fastest growing brand in fresh chilled sausages, from our first major customer (TESCO), we now supply the Debbie and Andrew’s brand to ASDA, JS and MORRISONS.
I have always been a believer of being a quick and dynamic company and, indeed, punching above my weight; and to that end I introduced dual branding into the sausage category by forging a link with HEINZ(Heinz Baked Beans), UNILEVER BEST FOODS (Colman’s) and most recently SCOTTISH and NEWCASTLE (Newcastle Brown Ale).
In 2001 Debbie and Andrew’s were awarded the DESIGN COUNCILS AWARD FOR DESIGN EFFECTIVNESS and have ensured that we keep ahead of the pack by continually investing in design; 2007 will see a rebranding for the entire range.
Understanding food and the food chain is vital to success and getting the message across to the “shopper”. We still run the family farm in Yorkshire, with 1000 acres producing cereals and potatoes as well as a small herd of pedigree Limousin cattle.
Debbie and Andrew’s was acquired 12 months ago by J and J Tranfield and as a result of this highly successful merger I am now tasked with increasing our business to achieve a turnover of £10 m by 2010.
I am married with four children (yes that’s four children) and, as a result of all the above, look a deal more mature than my 41 years.
More Information
-
Levi Roots
The Reggae Reggae Sauce story begins in Jamaica, where a secret recipe of herbs and spices was handed down from one generation to another. A young boy from Clarendon, Jamaica, learnt the secret in his grandmother’s kitchen 35 years ago. Today that young boy goes by the name of Levi Roots, musician, chef and Dragon Slayer. When Levi’s family moved to England and Levi was left with his grandmother, Miriam Small, in Jamaica, she taught him the magic of cooking; how to mix Caribbean flavours, as well as passing on all the subtleties of the plants, herbs and spices which she grew from her own garden. It was here that Levi Roots learnt to love natural ingredients and great Jamaican food.
Alongside cooking, Levi’s love of Reggae and Roots music brought him to perform with some of the greatest musicians - leading him to be nominated for the ‘Best Reggae Singer’ at the 1998 MOBO Awards. He never stopped making his grandmother’s jerk chicken sauce, perfecting and refining the secret recipe to create the taste sensation that we now recognise as Reggae Reggae Sauce.
More Information
For further information please contact:
Rodney Levine-Boateng
100 Acres Media ltd.
Tel: 0207 737 4591
Mob: 07811 512 657- Email: rodney@100acres.com
Webinar Hosts
-
David Wortley
Director of the Serious Games Institute (SGI), Coventry University
David Wortley is Director of the Serious Games Institute (SGI) at Coventry University.
In 1998, David won a major award under the UK DTI Multimedia Demonstrator Program for a project known as the Community Commerce and Knowledge Network (ComKnet) and followed this up with an even bigger award for a Community Learning project known as the Harborough Community Learning Network. Subsequently, David has spoken at many international conferences on the Information Society, Globalisation and the use of technology for sustainable social and economic development.
In 2005, David moved to De Montfort University to set up and run the New Technology Initiative (NTI) Creative Industries Centre for Knowledge Exchange. David moved to the Serious Games Institute in November 2006.
More Information
For further information please contact:
David Wortley
Director
Serious Games Institute
Coventry University Enterprises Ltd
Technocentre, Puma Way, Coventry CV1 2TT
United Kingdom
Tel: +44(0)797498 4351- Email: d.wortley@cad.coventry.ac.uk
-
Giles Button
Director of Studio 2 Online Ltd
Giles is a founding Director of Studio 2 Online Ltd, Leicester’s largest web design agency. He works with SME’s to maximise the effectiveness of their websites, looking at all areas from usability to online marketing. Having run a successful e-Commerce business for several years, he has specialised in the field of making a success of e-Commerce websites.
Giles has a BSc in Physics with Business Studies from DeMontfort University and is a Google Adwords Qualified Individual.
More Information
-
James Malbon
Project Leader: Easibind International
A successful graphic and product design consultant, experienced in Point of Sale design, James specialises in integrating new technologies such as holography, Lenticular printing and electroluminescent materials to boost a brands selling power by maximising its impact in a crowded market place. As an ex De Montfort University Knowledge Transfer Partnership associate working at Easibind, James has a unique understanding of working with SME’s, where tight budgets and deadlines are critical.
More Information
-
Anna Creasey
Senior Producer, Channel2020 Ltd
2020 specialises in taking new communications technologies and channels and making them work for their clients.
Based in London and the Midlands, 2020 has a national client base ranging from large companies such as GE, Capita and Laing O’Rourke to SME’s and central and local government.
Over the last 8 years 2020 have worked with many clients to gain TV exposure through niche TV advertising, programme sponsorship and teleshopping with proven sales results.
Anna has a BA in Broadcasting from Leeds University and is BBC trained.
More Information
-
Sean Clark
Director, Calico Interactive Ltd
Sean is a UK Internet pioneer who began experimenting with ‘packet switched networks’ in the late 1980s whilst a graduate researcher at Loughborough University. He created his first public Web site in 1992 when such sites in the UK numbered less than 50. Throughout the 1990s he wrote extensively for the academic and popular press.
He left academia in 1995 to help start Web design company Headland Multimedia, working with clients such as Girobank, 3i, Raleigh Bikes, Alliance and Leicester, Cornhill Direct and Pace Micro Technology. He collected the Times/New Media Age award for Best E-commerce Site in 2000.
He went on to establish Cuttlefish Multimedia in 2000. A company that has gone on to employ eight members of staff and develop a diverse client base including David Wilson Homes, Leicestershire County Council and Charnwood Borough Council.
Cuttlefish joined forces with video production company Channel 2020 in 2007 to form Calico Interactive, a Web design and multimedia company specialising in ‘Web 2.0’ technologies. His role at Calico is to formulate strategies for exploiting new Internet technologies.
Sean is also a successful digital artist who has performed and exhibited around the UK and Europe. He holds an honours degree in Computer Studies from Loughborough University and is currently studying part-time towards a masters in Digital Arts at Camberwell College of Arts. He is a member of the British Computer Society and the Rhizome arts community.
More Information
Our Partners
‘Getting Creative in the Food & Drink Industry’ is a joint event between the East Midlands NTI Creative Industries and Food & Drink Knowledge Exchanges